Tuesday, November 15, 2011
Friday, November 11, 2011
Wednesday, November 9, 2011
The PUMA x Undefeated Collection is about bringing a si
mplistic and classic aesthetic with a twist to PUMA’s most iconic shoe, The Clyde. These new editions embody this with clean lines and four wearable colors for fall.
Puma x Undefeated "The Nylon Ripstop Clydes (NRC’s) "
Puma x Undefeated Canvas
All of them can now be purchased through our store and only available in limited numbers. If you would like any further information in the meantime, drop us an email on info firstname.lastname@example.org
Sunday, November 6, 2011
5: 00 PM
A black Escalade belonging to a late tweener with 3 bodyguards barged in to our store. First sale was made (ca ching!). 2 pairs of women’s Vans.
Smoke machine, check. Strobe light, check. DJ’s checking the 1’s and 2’s, All ready to go.
BBQ set up, Nike SB Stefan Janoski Wino all set up (6 pairs being released that day)
Doors opened for the first time. Media came pouring in. Radio live interviews, recording interviews, etc. It was chaotic. DJ Hogi on the ‘s n 2’s blaring his thang, mashups, disco, hip hop, electronic, oldies, u name it.
A guy from UK came down (forgot his name, sorry, but he was rockin’ the all black Jordan 3’s), actors, actress, socialites, billionaires, washed up actors, posers, skaters, wannabes, sneakerheads. You name it, they were all there..!
The crowd was about 100 people deep, so it was the time for the show to go on.
A halloween themed avant-garde show began parallel with the release of Nike SB Stefan Janoski Wino. “Scream” masks were worn by the our shopkeepers and fake blood was splattered all over the store. Smoke machine and strobe lights were doing their jobs to create a rediculously scary ambiance. In addition, dj’s were blaring vampire disco joint (howling wolfs, dracula laughs, etc) and MC Raben was spitting like a true champ.
Crowd was all outside. A melting pot of audience. Caucasian, Malays, Singaporeans, Indonesians, young money, old money, sneakerheads, hustlers, washed up entertainers, etc. All enjoying the melt-in-your-mouth BBQ satays, sausages, etc. Beers were bottomless and everybody seemed to jump on that early.
Bandung (a city 100 miles from Jakarta) crowd started coming in. Seeing this type of support and dedication from them (4 hour trip due to rain and Friday night traffic), I decided to pop a lil’ sumtin’ sumtin’ - 3 bottles of Chivas Regal and more ‘stuff’.
The peak hours when shoppers just came barging in and made our store structure vibrated a little...scary
DJ Hogi (Big shout to everybody at Future 10!) turned the music up a little bit more. The effect of Beer Bintang and Chivas began to k
ick in, and the crowd was dancing like there was
Last minute clean up for the BBQ and alcohol. We had random guys crashing the parties, but our security guards took care of business.
Shop’s closed, crowd was chilling outside. My feet began to hurt, time to call it a night.
Goody bags were handed out, RVCA goods were handed out (Big shout my main man Thai from RVCA Indonesia). Dead tired...but it was all worth it.
So folks, thats pretty much the recap of what happened that day. I’d like to personally give a HUGE shoutout for those who made it to the party. Cant name y’all one by one but y’all know who you are. Especially to Media personel, thank you from the bottom of my heart for all the love and support. All in all, stay swagged up...spread the good news about our store...and remember if you need DOPE shoes and apparel there’s only one S-K-E-M-A-T-I-C.